Bombay Bicycle Club have unveiled a brand new remix of their current single ‘How Can You Swallow So Much Sleep’ from UK dubstep’s most idiosyncratic of voices, Scuba.
‘How Can You Swallow So Much Sleep’ is the fourth single from Bombay Bicycle Club’s third album ‘A Different Kind of Fix’. It’s released on the 9th April via Island Records.
Bombay Bicycle Club have quietly sold more than 350,000 albums in a whirlwind two years since their debut was released in 2009 – achievements include two Top 10 albums in UK, an Ivor Novello nomination, a No.1 on Spotify ahead of Beyonce and Adele, as well as the band winning Best New Band at The NME Awards in 2010 – all this through the steady support of a loyal fan base built-up over the last three years and via word-of-mouth rather than press hype.
The video for new single ‘How Can You Swallow So Much Sleep’ is a beautiful animation created by Anna Ginsburg – which has taken six months to create – and is made even more personal by the fact that she also went to school with the band. It can be viewed below.
It is the fourth track to be taken from their third studio album, ‘A Different Kind Of Fix’, which has also just been certified Gold with sales of more than 100,000 copies. The album was co-produced between Hamburg with Jim Abbiss (Arctic Monkeys, Adele) – who worked on their debut – and Atlanta with Ben H. Allen, the former P. Diddy mixer who has worked with Gnarls Barkley and Animal Collective.
The quartet have just embarked on their first ever North American headline tour which is selling so well that several venues – some up to a capacity of 1,200 people – are being upgraded to accommodate demand. In March they tour Australia with Elbow and they have just returned from shows in the Far East to rave reviews.