Just when you think you know Ty Segall as the modern king of psych rock, he blasts any preconceptions you have of him into outer space, as the ‘Whirlybird’ soundtrack released earlier this year demonstrated. Hot on the heels of that epic, comes his latest studio album ‘Hello, Hi’. There’s always been a touch of T. Rex and even Bowie in Segall’s vocal delivery, and on tracks like the opening two ‘Good Morning’ and ‘Cement’ he channels that into the more folk facing styles of early Bolan. The fuzz pedals can’t stay hidden for too long though and on the title track the decibels rocket upwards as the chunky riffs and soaring guitar lines kick in,
Segall has always placed melodies at the heart of his songwriting and those melodies, whether catchy and upbeat or woozy and warped, still burst through on every tune. ‘I’m Looking At You’ has a Beatles esque floating psychedelia to its acoustic guitar lines, and ‘Don’t Lie’ has a mesmerisingly tuneful serenity.
‘Hello Hi’ is one of Segall’s more psych folk albums yet as with all his releases, manages to take melodies into unchartered waters whilst never losing sight of a big juicy pop hook. Many try but no-one blends the weird and wonderful with the ear tantalising tunefulness like Segall.